donderdag, juni 21, 2007
woensdag, april 18, 2007
vrijdag, april 13, 2007
Challenges Online Advertising
Source: Online Spin by Dave Morgan
I was fortunate to hear an extraordinary talk last night at the Interactive Advertising Bureau board dinner by David Kenney, the CEO of Digitas. He spoke about the challenges that online advertising faces. His message was simple, engaging and, in the end, a clear call to action. Online media buyers like Digitas and the entire roster of Publicis agencies and their clients would like to spend dramatically more money in online advertising, but they can't. He even quantified it. Last year, Publicis recommended to its clients that they spend $10 billion in online. They were only able to spend $3 billion. Why? Because there are three enormous bottlenecks in our business -- and until they are solved, we should not expect the industry to grow as fast as it could.
Here are the challenges that he identified:
* Operations. Operational bottlenecks in the online world have created a "wall" that is almost impossible for buyers to surmount. When it comes to managing insertion orders, billing, reconciliation (of everything from impression counts to audience metrics to billing and invoices) things are, well, horrific. The agency-side costs incurred in dealing with this is overwhelming the agencies and making it impossible for them to manage online advertising buys cost-effectively, certainly as compared to what they are used to in television and print, where the "friction" costs are so much less.
* Metrics. Online advertising -- certainly the most quantifiable form of advertising -- can be measured by lots and lots of different flavors of metrics, and we do. This is bad. There is very little consistency in our metrics and how we use them. Not only does this magnify the industry's operational problems, it also hurts the industry's credibility with agencies.
* Talent. There is a talent crisis in our industry. There is no other way to describe it. We need many more smart, creative, well-trained and highly motivated folks to make our businesses work. Virtually every agency in the U.S. has an inordinate number of open positions. If they don't have the people to manage the planning, buying and execution of online campaigns, the money will not flow. It is that simple. Kenney's points are right on target. We had better take them as seriously as we take the headlines touting our industry's opportunities. If we don't acknowledge, address and solve these problems, we are going to find much, much slower growth than we want. We need to heed this call.
I was fortunate to hear an extraordinary talk last night at the Interactive Advertising Bureau board dinner by David Kenney, the CEO of Digitas. He spoke about the challenges that online advertising faces. His message was simple, engaging and, in the end, a clear call to action. Online media buyers like Digitas and the entire roster of Publicis agencies and their clients would like to spend dramatically more money in online advertising, but they can't. He even quantified it. Last year, Publicis recommended to its clients that they spend $10 billion in online. They were only able to spend $3 billion. Why? Because there are three enormous bottlenecks in our business -- and until they are solved, we should not expect the industry to grow as fast as it could.
Here are the challenges that he identified:
* Operations. Operational bottlenecks in the online world have created a "wall" that is almost impossible for buyers to surmount. When it comes to managing insertion orders, billing, reconciliation (of everything from impression counts to audience metrics to billing and invoices) things are, well, horrific. The agency-side costs incurred in dealing with this is overwhelming the agencies and making it impossible for them to manage online advertising buys cost-effectively, certainly as compared to what they are used to in television and print, where the "friction" costs are so much less.
* Metrics. Online advertising -- certainly the most quantifiable form of advertising -- can be measured by lots and lots of different flavors of metrics, and we do. This is bad. There is very little consistency in our metrics and how we use them. Not only does this magnify the industry's operational problems, it also hurts the industry's credibility with agencies.
* Talent. There is a talent crisis in our industry. There is no other way to describe it. We need many more smart, creative, well-trained and highly motivated folks to make our businesses work. Virtually every agency in the U.S. has an inordinate number of open positions. If they don't have the people to manage the planning, buying and execution of online campaigns, the money will not flow. It is that simple. Kenney's points are right on target. We had better take them as seriously as we take the headlines touting our industry's opportunities. If we don't acknowledge, address and solve these problems, we are going to find much, much slower growth than we want. We need to heed this call.
donderdag, maart 15, 2007
Impossible is nothing
As a former employee at adidas-Group I am positively biased towards any adidas campaign. I have worked on several global campaigns during my time at adidas. Therefor I just love the new adidas campaign, Impossible Is Nothing.
dinsdag, maart 13, 2007
Web 2.0 too much a challenge for Google?
Is Web 2.0 Bad for Google?
by Mark Simon, Monday, March 12, 2007
SINCE THE START OF '07, Yahoo's price per share has jumped about 20%. From Feb. 1 through last Thursday, Google's share price dropped by around $50. That certainly looks like a reversal of fortune for the two giants.
Of course, Yahoo's uptick is largely a product of its re-org and its Panama launch -- both signs that business is getting back to where it should be, and not an indication that Yahoo will crush Google. Google's stock dip, meanwhile, might just be Google coming back to earth after being slightly overvalued. Neither Google nor Yahoo's change in stock price needs to signify a revolution.
But even so, I do see a revolution in the works. It seems that Web 2.0 favors media companies, and can wreak havoc on search-focused ones. That's good news for Yahoo, but spells real challenges ahead for Google.
To see what I'm talking about, look to Google/YouTube.
In the summer before Google bought YouTube, Google Video trailed as the eighth-most popular source for video online, according to comScore. MySpace, Yahoo, and YouTube took the top three slots. As many industry experts have it, Google bought YouTube to buy into a video market it couldn't crack.
As a search company, Google, not surprisingly, was facing a popularity problem in online video. Search destinations are places where you find what you're looking for, and then jump off into content that lives elsewhere. Search engines provide a wealth of navigational information, but they provide little in the way of the richer experience you'd associate with video.
Which is why, when they're seeking video, video consumers would not tend to associate video with search engines. They'll associate video with sites that already do provide other kinds of rich experience -- sites that are rich in their own content, like MySpace, YouTube, or Yahoo.
To overcome that content barrier, Google bought YouTube. But buying its way into video created an entirely new problem for Google as a search engine. If video is a richer experience than most online content, then video search needs to convey more than just raw information about what a video will contain. It needs to convey the whole experience that a video offers. It needs to bring searchers to the video itself.
Which is why video clips live within video search results, in a way Web pages tend not to live within text-search results. That, though, is a copyright nightmare waiting to happen, as there's little to distinguish directing searchers to a clip, and grabbing the clip and hosting it yourself.
We got the first glimpses of that problem last year, when adult publisher Perfect 10, which brought a suit against Google claiming that, in presenting thumbnails of Perfect 10's pictures within Google Image Search, Google was stealing Perfect 10's content. A federal judge agreed.
Newspapers' complaints against Google News, and a pending lawsuit against Google Book Search, are further examples. Google argues that they're providing their searchers with information; the newspaper and book publishers claim that Google is stealing copyrighted content.
YouTube's additional problem of user-generated piracy is an extra twist to the story, but it's still a variation on the same theme. YouTube's piracy problems, after all, only exist because it's so easy to search for any kind of material -- pirated material included -- within YouTube. By providing the capability to easily search for copyrighted material, YouTube --which is to say, Google -- makes YouTube a more effective hosting service for pirated content, even if it conducts that hosting against its will. That opens Google up to copyright complaints.
And so search engines find themselves stuck between a rock and a hard place in Web 2.0. Media consumers aren't just looking to find material on the Internet any more. They're looking to have a total media experience, and to have that experience within one place. And as that trend grows, the line between search results and hosting will get fuzzier, and the copyright issues will proliferate.
For media sites like Yahoo and MSN, which have large amounts of unique content, these problems are far less serious. First, their unique content creates other avenues of monetization, should copyright issues ever threaten a part of their search business. Second, experience as a publisher makes it easier for them-both because of technical experience and corporate culture-to send searchers away from copyrighted content, and toward the content they own themselves. Pure search engines have neither of these options.
To be sure, an ability to help searchers navigate will only become more valuable as time goes on. Google is the leading provider of that navigation, which is why I predict a very healthy future for Google, for a very long time. But there are undeniable troubles ahead for search-only players. And as search and content leaders, Web 2.0 might provide portals like Yahoo and MSN with advantages that Google doesn't have.
Mark Simon is vice president of industry relations at Did-it, an agency for search engine marketing and auctioned media management based in New York. You can reach Mark at msimon@did-it.com.
by Mark Simon, Monday, March 12, 2007
SINCE THE START OF '07, Yahoo's price per share has jumped about 20%. From Feb. 1 through last Thursday, Google's share price dropped by around $50. That certainly looks like a reversal of fortune for the two giants.
Of course, Yahoo's uptick is largely a product of its re-org and its Panama launch -- both signs that business is getting back to where it should be, and not an indication that Yahoo will crush Google. Google's stock dip, meanwhile, might just be Google coming back to earth after being slightly overvalued. Neither Google nor Yahoo's change in stock price needs to signify a revolution.
But even so, I do see a revolution in the works. It seems that Web 2.0 favors media companies, and can wreak havoc on search-focused ones. That's good news for Yahoo, but spells real challenges ahead for Google.
To see what I'm talking about, look to Google/YouTube.
In the summer before Google bought YouTube, Google Video trailed as the eighth-most popular source for video online, according to comScore. MySpace, Yahoo, and YouTube took the top three slots. As many industry experts have it, Google bought YouTube to buy into a video market it couldn't crack.
As a search company, Google, not surprisingly, was facing a popularity problem in online video. Search destinations are places where you find what you're looking for, and then jump off into content that lives elsewhere. Search engines provide a wealth of navigational information, but they provide little in the way of the richer experience you'd associate with video.
Which is why, when they're seeking video, video consumers would not tend to associate video with search engines. They'll associate video with sites that already do provide other kinds of rich experience -- sites that are rich in their own content, like MySpace, YouTube, or Yahoo.
To overcome that content barrier, Google bought YouTube. But buying its way into video created an entirely new problem for Google as a search engine. If video is a richer experience than most online content, then video search needs to convey more than just raw information about what a video will contain. It needs to convey the whole experience that a video offers. It needs to bring searchers to the video itself.
Which is why video clips live within video search results, in a way Web pages tend not to live within text-search results. That, though, is a copyright nightmare waiting to happen, as there's little to distinguish directing searchers to a clip, and grabbing the clip and hosting it yourself.
We got the first glimpses of that problem last year, when adult publisher Perfect 10, which brought a suit against Google claiming that, in presenting thumbnails of Perfect 10's pictures within Google Image Search, Google was stealing Perfect 10's content. A federal judge agreed.
Newspapers' complaints against Google News, and a pending lawsuit against Google Book Search, are further examples. Google argues that they're providing their searchers with information; the newspaper and book publishers claim that Google is stealing copyrighted content.
YouTube's additional problem of user-generated piracy is an extra twist to the story, but it's still a variation on the same theme. YouTube's piracy problems, after all, only exist because it's so easy to search for any kind of material -- pirated material included -- within YouTube. By providing the capability to easily search for copyrighted material, YouTube --which is to say, Google -- makes YouTube a more effective hosting service for pirated content, even if it conducts that hosting against its will. That opens Google up to copyright complaints.
And so search engines find themselves stuck between a rock and a hard place in Web 2.0. Media consumers aren't just looking to find material on the Internet any more. They're looking to have a total media experience, and to have that experience within one place. And as that trend grows, the line between search results and hosting will get fuzzier, and the copyright issues will proliferate.
For media sites like Yahoo and MSN, which have large amounts of unique content, these problems are far less serious. First, their unique content creates other avenues of monetization, should copyright issues ever threaten a part of their search business. Second, experience as a publisher makes it easier for them-both because of technical experience and corporate culture-to send searchers away from copyrighted content, and toward the content they own themselves. Pure search engines have neither of these options.
To be sure, an ability to help searchers navigate will only become more valuable as time goes on. Google is the leading provider of that navigation, which is why I predict a very healthy future for Google, for a very long time. But there are undeniable troubles ahead for search-only players. And as search and content leaders, Web 2.0 might provide portals like Yahoo and MSN with advantages that Google doesn't have.
Mark Simon is vice president of industry relations at Did-it, an agency for search engine marketing and auctioned media management based in New York. You can reach Mark at msimon@did-it.com.
woensdag, februari 28, 2007
Build your own social site
I think I have found a new possible hit for 2007 and it's called Ning. A social community website, but different from it's ancestors like MySpace, FaceBook and here in The Netherlands, Hyves. The biggest advantage of Ning is that you can literally add anything you want and not being restricted to the limits of a pre-set community website.
Keep your eyes open for it, for I believe it will be quite a blast.
On another note; I am testing Joost for Mac 0.8 beta. I will keep you posted on my experiences there.
Keep your eyes open for it, for I believe it will be quite a blast.
On another note; I am testing Joost for Mac 0.8 beta. I will keep you posted on my experiences there.
dinsdag, februari 20, 2007
ViaCom to sign deal with Joost
Joost is still in heavy development fase, but is already forging business deals. In this case Viacom - owner of for instance MTV, iFilm and the likes - is talking with Joost to set up a content deal.
Interesting because ViaCom recently ordered YouTube to delete all copyright-protected content owned by Viacom from YouTube.
Article
Interesting because ViaCom recently ordered YouTube to delete all copyright-protected content owned by Viacom from YouTube.
Article
vrijdag, februari 02, 2007
The Big 3 Compared
woensdag, januari 31, 2007
World Economic Forum: Web 2.0
An interesting web-cast with quite a line-up:
Caterina Fake, Founder, Flickr, USA
William H. Gates III, Chairman, Microsoft Corporation, USA
Chad Hurley, Co-Founder and Chief Executive Officer, YouTube, USA
Mark G. Parker, President and Chief Executive Officer, Nike, USA
Viviane Reding, Commissioner, Information Society and Media, European Commission, Brussels
Challenger
Dennis Kneale, Managing Editor, Forbes Magazine, USA
Moderated by
Peter Schwartz, Chairman, Global Business Network, USA
The rapid rise of online social networks is both a social and business phenomenon, the impact of which is only beginning to be understood. The consumer-powered Web 2.0 creates innovative ways for businesses to operate and people to communicate.
What is driving the emergence of virtual communities? Is the rapid rise in their valuations justified?
How are companies beginning to use social networking strategies for product and market development, as well as for communication?
Webcast
Caterina Fake, Founder, Flickr, USA
William H. Gates III, Chairman, Microsoft Corporation, USA
Chad Hurley, Co-Founder and Chief Executive Officer, YouTube, USA
Mark G. Parker, President and Chief Executive Officer, Nike, USA
Viviane Reding, Commissioner, Information Society and Media, European Commission, Brussels
Challenger
Dennis Kneale, Managing Editor, Forbes Magazine, USA
Moderated by
Peter Schwartz, Chairman, Global Business Network, USA
The rapid rise of online social networks is both a social and business phenomenon, the impact of which is only beginning to be understood. The consumer-powered Web 2.0 creates innovative ways for businesses to operate and people to communicate.
What is driving the emergence of virtual communities? Is the rapid rise in their valuations justified?
How are companies beginning to use social networking strategies for product and market development, as well as for communication?
Webcast
zaterdag, januari 27, 2007
Come again?
I am about to install Vista soon on my Macbook, using Parallels. I am quite interested on what it can do and if it really be a positive change in regard to XP. I will keep you updated once I get things running smoothly - contridactis in terminus?
zondag, januari 21, 2007
Get a First life
All the commotion on Second Life may be passing by normal people, but people spend quite some time on the web know what Second Life is pretty well known. In fact, a lot of people write about it on their blogs.
I've tried it a while ago. Installing the Second Life client on my Macbook, but after spending some time in this virtual world I have come to the conclusion I am no Second Lifer.
I'd rather have a First Life :)
I've tried it a while ago. Installing the Second Life client on my Macbook, but after spending some time in this virtual world I have come to the conclusion I am no Second Lifer.
I'd rather have a First Life :)
zaterdag, januari 20, 2007
vrijdag, januari 19, 2007
Transformers - Alternate Game
Perhaps you've seen it already, perhaps not.
Transformers, once known as a tv-series is soon to be released as a feature film.
Anyways, I was watching the trailer and something caught my attention. In certain parts of the trailer words are shown. At :37 and :39 you can see the words: Sector Seven Org and Takama 83.
After looking up something about it I found the following.
The words actually stand for an alternate game.
Go to the url Sector Seven Org and use the password Takama83. A pop-up will show up with, what I believe to be a game related to Transformers. I could use some help however, I find it hard to understand it all.
Transformers, once known as a tv-series is soon to be released as a feature film.
Anyways, I was watching the trailer and something caught my attention. In certain parts of the trailer words are shown. At :37 and :39 you can see the words: Sector Seven Org and Takama 83.
After looking up something about it I found the following.
The words actually stand for an alternate game.
Go to the url Sector Seven Org and use the password Takama83. A pop-up will show up with, what I believe to be a game related to Transformers. I could use some help however, I find it hard to understand it all.
zaterdag, januari 13, 2007
Office 2008 for Mac
Good news from the Microsoft Mac Business Unit. They just announced Microsoft will launch a totally new and updated Office for Mac 2008 version later this year.
I am glad to hear this and like the fact the Mac BU keeps developing software for Apple.
Kudos
I am glad to hear this and like the fact the Mac BU keeps developing software for Apple.
Kudos
dinsdag, januari 09, 2007
zondag, januari 07, 2007
The Pirates of Silicon Valley
I ran across this docudrama through a Dutch marketing-weblog (Marketingfacts) I visit often. Take your time watching this film. It's 10 parts of 10 minutes.
Have fun.
Pirates of Silicon Valley (1999) is an unauthorized made-for-television docudrama written and directed by Martyn Burke. Based upon the book, Fire in the Valley: The Making of The Personal Computer, by Paul Freiberger and Michael Swaine, this film documents the rise of the home computer/personal computer through the rivalry between Apple Computer (Apple II and the Apple Macintosh) and Microsoft (DOS, IBM PC, and Windows). The central story of the film begins in the early 1970s and ends in 1985 when Steve Jobs resigned from Apple Computer. The film is also structured by a set of "book ends": it begins and ends with Jobs' return to Apple in 1997.
Have fun.
Pirates of Silicon Valley (1999) is an unauthorized made-for-television docudrama written and directed by Martyn Burke. Based upon the book, Fire in the Valley: The Making of The Personal Computer, by Paul Freiberger and Michael Swaine, this film documents the rise of the home computer/personal computer through the rivalry between Apple Computer (Apple II and the Apple Macintosh) and Microsoft (DOS, IBM PC, and Windows). The central story of the film begins in the early 1970s and ends in 1985 when Steve Jobs resigned from Apple Computer. The film is also structured by a set of "book ends": it begins and ends with Jobs' return to Apple in 1997.
Back
So, it has been a month ago the last time I posted something on the weblog. To be honest, I was too busy in December to spend time to post interesting articles. But a new year, hence a new start.
I will keep it short, but wanted to post something I have been waiting for some time now.
The combination of social communit website wih a virtual life "game". LinkedIn just started a new service where one can asks questions to people in their network. I have received some questions as well, but one request stood out.
LinkedIn Meeting on Second Life, would you be interested joining in a virtual meeting??
On Saturday Jan 20, 18.00 hrs Central European Time there is a virtual meeting on Second Life for LinkedIn networkers. What is your opinion on virtual meetings? What is your experience with Second Life sofar?
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Here is the hyperlink to join SL: http://secondlife.com/?u=f807b03d565583d6aae3a4e02324bf7d
Joining is free and in order to accomodacte the different LinkedIn user groups:
- Network (45,198,28 IBM)
- LinkedIn networkers (45,198,28 IBM)
- Recruitment (197, 229, 22 ABN-AMRO)
- Jobhunting (197, 229, 22 ABN-AMRO)
- B2B Networking (45,198,28 Laguna Beach)
- Marketing & Sales (62,89,25 Spaceport Alpha)
These are all pretty stable properties. Linking you to a group will show other people your special interest and thus help in effective networking. We'll meet at the different coordinates.
The main meeting will be held at IBM but if there are too many people in one place, the system gets sluggish thats why I also added some alternatives.
I hope to meet you there on Saturday Jan 20, 18.00 hrs Central European Time! Naturally everything, including the groups is for free. You can forward this message to other LI users in your network if you want to.
Sincerely,
Ray van den Bel (Ray lange)
P.S.: any donations to buy land on Second Life for the Network group will be welcome!
---
I will try to attend. It will be interesting I am sure.
I will keep it short, but wanted to post something I have been waiting for some time now.
The combination of social communit website wih a virtual life "game". LinkedIn just started a new service where one can asks questions to people in their network. I have received some questions as well, but one request stood out.
LinkedIn Meeting on Second Life, would you be interested joining in a virtual meeting??
On Saturday Jan 20, 18.00 hrs Central European Time there is a virtual meeting on Second Life for LinkedIn networkers. What is your opinion on virtual meetings? What is your experience with Second Life sofar?
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Here is the hyperlink to join SL: http://secondlife.com/?u=f807b03d565583d6aae3a4e02324bf7d
Joining is free and in order to accomodacte the different LinkedIn user groups:
- Network (45,198,28 IBM)
- LinkedIn networkers (45,198,28 IBM)
- Recruitment (197, 229, 22 ABN-AMRO)
- Jobhunting (197, 229, 22 ABN-AMRO)
- B2B Networking (45,198,28 Laguna Beach)
- Marketing & Sales (62,89,25 Spaceport Alpha)
These are all pretty stable properties. Linking you to a group will show other people your special interest and thus help in effective networking. We'll meet at the different coordinates.
The main meeting will be held at IBM but if there are too many people in one place, the system gets sluggish thats why I also added some alternatives.
I hope to meet you there on Saturday Jan 20, 18.00 hrs Central European Time! Naturally everything, including the groups is for free. You can forward this message to other LI users in your network if you want to.
Sincerely,
Ray van den Bel (Ray lange)
P.S.: any donations to buy land on Second Life for the Network group will be welcome!
---
I will try to attend. It will be interesting I am sure.
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