My new favourite website must be Tagground. A website which helps you find subject through tags on all sort of social tagging websites.
Go take a look.
woensdag, mei 31, 2006
Welcome to Google Checkout, that will be $ 3,15
woensdag, mei 24, 2006
Marketeers can't get their grips on virality
An article I received in my inbox, which states marketeers still have troubles controlling viral-marketing.
---
Marketers Still Struggling With Viral Strategies
by Erik Sass, Wednesday, May 24, 2006
SCOTTSDALE, ARIZ.--MAJOR MARKETERS ARE still coming to grips with viral marketing, it became clear over the first two days of MediaPost's E-mail Insider Summit. In part that's simply because viral marketing hasn't yet produced a large enough return on investment to get execs' attention.
It's not for a lack of metrics, according to Syd Jones, senior manager of worldwide demand generation e-marketing for IBM: "One of our marketers has patented a viral marketing method that includes tracking of forwards to the second, the third, the fourth [recipient], that's actually quite powerful." Nonetheless, Jones said, "right now it's a bit of an education among our campaign owners and campaign shapers, because unfortunately it's still relatively new to them."
In the same vein, Tim Dolan, vice president of marketing for Return Path, noted: "One of the things we as an organization have struggled with is the potential of 'tell a friend,' versus its actual value." Dolan went on: "'Tell a friend' is one of those things where everyone has aspired to achieve great results, but I don't know how many people actually see that... We're still working on that."
Other speakers were even more blunt. For example, during his Monday break-out session, John Tomlinson, president of AVI Communications, confided: "We talk to people about how to do data capture to build a productive business community, and viral marketing is probably the least effective of the group that we use."
Content is still a key stumbling block, a point noted by Karen McKenna, associate marketing manager for Unilever, recalling a Unilever e-mail campaign on the racy theme "What happens in your refrigerator after the lights go out?" Recalling that the campaign fared very poorly among conservative, religious American women, McKenna concluded: "You have to be very selective when you pick your campaigns."
On that note, execs were still bullish on viral marketing overall-- as long as some basic guidelines are observed. Dolan, seconding McKenna's opinion, advised "being very strategic and selective about which e-mails have potential to become something you pass along to a friend at work." Likewise, Tomlinson also pointed to the importance of content: "We think it's going to be getting better, because the more creative the pieces that they get, the more they're going to want to send them on."
But the most innovative suggestion may have come from Andy Goldman, associate director of e-mail marketing for Ogilvy Worldwide, who pondered the possibility of recruiting enthusiasts to be viral "advocates": "I want to see if this is the kind of person who's interested in being an advocate, and maybe we can start seeing preference centers with sub-"opt-ins" to be an advocate... when they're going to put something on the table, saying 'I'm going to trust you...' that may be the time to say, 'Well we may want to trust you that much as well, and have you go out and be an advocate for our brand.'"
---
---
Marketers Still Struggling With Viral Strategies
by Erik Sass, Wednesday, May 24, 2006
SCOTTSDALE, ARIZ.--MAJOR MARKETERS ARE still coming to grips with viral marketing, it became clear over the first two days of MediaPost's E-mail Insider Summit. In part that's simply because viral marketing hasn't yet produced a large enough return on investment to get execs' attention.
It's not for a lack of metrics, according to Syd Jones, senior manager of worldwide demand generation e-marketing for IBM: "One of our marketers has patented a viral marketing method that includes tracking of forwards to the second, the third, the fourth [recipient], that's actually quite powerful." Nonetheless, Jones said, "right now it's a bit of an education among our campaign owners and campaign shapers, because unfortunately it's still relatively new to them."
In the same vein, Tim Dolan, vice president of marketing for Return Path, noted: "One of the things we as an organization have struggled with is the potential of 'tell a friend,' versus its actual value." Dolan went on: "'Tell a friend' is one of those things where everyone has aspired to achieve great results, but I don't know how many people actually see that... We're still working on that."
Other speakers were even more blunt. For example, during his Monday break-out session, John Tomlinson, president of AVI Communications, confided: "We talk to people about how to do data capture to build a productive business community, and viral marketing is probably the least effective of the group that we use."
Content is still a key stumbling block, a point noted by Karen McKenna, associate marketing manager for Unilever, recalling a Unilever e-mail campaign on the racy theme "What happens in your refrigerator after the lights go out?" Recalling that the campaign fared very poorly among conservative, religious American women, McKenna concluded: "You have to be very selective when you pick your campaigns."
On that note, execs were still bullish on viral marketing overall-- as long as some basic guidelines are observed. Dolan, seconding McKenna's opinion, advised "being very strategic and selective about which e-mails have potential to become something you pass along to a friend at work." Likewise, Tomlinson also pointed to the importance of content: "We think it's going to be getting better, because the more creative the pieces that they get, the more they're going to want to send them on."
But the most innovative suggestion may have come from Andy Goldman, associate director of e-mail marketing for Ogilvy Worldwide, who pondered the possibility of recruiting enthusiasts to be viral "advocates": "I want to see if this is the kind of person who's interested in being an advocate, and maybe we can start seeing preference centers with sub-"opt-ins" to be an advocate... when they're going to put something on the table, saying 'I'm going to trust you...' that may be the time to say, 'Well we may want to trust you that much as well, and have you go out and be an advocate for our brand.'"
---
Microsoft, hate or love it
Although people love to rant and rave about Microsoft, one has to admitt it would be hard to live in the current world without it. Personally, I believe it made alot of good changes to society.
dinsdag, mei 23, 2006
vrijdag, mei 19, 2006
Wouldn't you love going to the office like this?
If every office would be like the new Googleplex in Sydney, I wouldn't mind driving through rushhour to work.
woensdag, mei 17, 2006
NYC going WiFi
After the groundbreaking plans of Google to offer wireless internet access in whole of San Francisco (article), NYC is going to offer wifi in certain area's of the city. This is a very promissing and innovative way cities are dealing with demands of their citizens.
I do hope my hometown will go live as well any time soon
I do hope my hometown will go live as well any time soon
dinsdag, mei 16, 2006
maandag, mei 15, 2006
Urging co-operation
A nice competitor of iTunes is on the rise. This time it's a co-operation, or more collaberation of MTV and Microsoft in Urge.
Coming soon to the US, and next year to Europe.
Coming soon to the US, and next year to Europe.
The Apple iPhone finally here?
This article seems to be very reasonable about a iPhone.
I am too, and must admit, if it is as cool as iPod, I am going to get me one.
I am too, and must admit, if it is as cool as iPod, I am going to get me one.
Death of traditional radio?
I have always been a fond listener of radio shows online. Although I listen alot of radio lately, and keep switching between online radio shows and offline (FM) radio, I am guessing the online supply of radio channels is increasing by the day.
woensdag, mei 10, 2006
The future of media (Dutch item)
Last Monday 8 May 2006, VPRO aired a show, De Toekomst, about the future of media. I found it very interesting, so give it a look. Show can be found here and click link below Video.
Microsoft is seriously back in the game
Finally, Microsoft has made some announcements on it's Live strategy. Although of course much was known from it, and it's ideas, I firmly believe Microsoft is back in the game again. And this time I mean, the internet-game (not specific Xbox games).
At E3 Microsoft has been showing it's games, but more specific it's plans with Live.
I want to make a bet with you, Live will outsmart Google in these next couple of years.
At E3 Microsoft has been showing it's games, but more specific it's plans with Live.
I want to make a bet with you, Live will outsmart Google in these next couple of years.
dinsdag, mei 09, 2006
MSN European Creative Awards
The waiting is indeed over, as said on the website of the MSN European Creative Awards. The list cannot be really called a shortlist anymore, with so many entries, but it is worth checking them.
I must say, I am impressed with by some of the entries. Go creative!
I must say, I am impressed with by some of the entries. Go creative!
zaterdag, mei 06, 2006
vrijdag, mei 05, 2006
Back to reality
With the rise of the internet and social networking going online, an ever increasing number of people start to socialize through the internet, without ever meeting people in real life.
Think of the number of people playing games, interacting through these games with fellow players on the other side of the world. The last couple of years this phenomonen has increased through social network websites (Myspace, Hyves etc.) and has lead to the increase of social networks.
The question whether this is a good thing or not is something I will not dispute.
I am looking at the future of this online social networks, and especially a particular website which further commercialises the idea of social networks. Bringing social networks into reality instead of keeping them online.
Placesite
I honestly belief this is a good commercial opportunity and am waiting for the first Hyves-cafe in The Netherlands.
Think of the number of people playing games, interacting through these games with fellow players on the other side of the world. The last couple of years this phenomonen has increased through social network websites (Myspace, Hyves etc.) and has lead to the increase of social networks.
The question whether this is a good thing or not is something I will not dispute.
I am looking at the future of this online social networks, and especially a particular website which further commercialises the idea of social networks. Bringing social networks into reality instead of keeping them online.
Placesite
I honestly belief this is a good commercial opportunity and am waiting for the first Hyves-cafe in The Netherlands.
woensdag, mei 03, 2006
Thank you Stephen Colbert
-- Edited post --
The content of the films broadcasted at youtube.com was deleted due to copyright infringements. However, the internet always finds solutions.
Stephen Colbert, best known from his show on Comedy Central; The Colbert Report, is by far my new hero in political journalism.
Why, you ask? Go visit the website where he get's praised because of this appearance at the White House Correspondents Dinner: Thank You Stephen Colbert. And do watch the video's.
Priceless!
---
Films can be seen on iFilm.com
The content of the films broadcasted at youtube.com was deleted due to copyright infringements. However, the internet always finds solutions.
Stephen Colbert, best known from his show on Comedy Central; The Colbert Report, is by far my new hero in political journalism.
Why, you ask? Go visit the website where he get's praised because of this appearance at the White House Correspondents Dinner: Thank You Stephen Colbert. And do watch the video's.
Priceless!
---
Films can be seen on iFilm.com
Abonneren op:
Posts (Atom)