GOOGLE is planning a new version of its search engine – designed for TV screens – that the company’s co-founder and its chief executive believe will rival traditional broadcasting.
Chief executive Eric Schmidt told The Business: “At the most people currently have access to only around 500 television channels,” said Schmidt. “They should have access to everything – that is where we are heading.”
As they prepare to make the move from the PC to the television, internet service providers and broadcasters are trying to develop electronic programme guides (EPGs) that will enable viewers with a broadband internet connection to choose from a far wider range of video and film entertainment than is currently available. And Google believes it can offer a world-beating EPG.
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